It's about how any business, large or small, should approach
buying traffic to make sure you're building your business
(and not wasting your time or money).
Get More Website Visitors Without Going Broke
© Jim Edwards - All Rights reserved
http://www.thenetreporter.com
In the never-ending quest to make money online, every
website owner wants to get traffic to their website fast.
The main problem they face: finding traffic that converts
into buyers without breaking their bank.
In their haste to get the traffic they need, many website
operators start throwing money at the problem buying ads and
exhaust their advertising budget without any meaningful
profit (unless you count the person they paid for the
advertising).
The following three rules should help any business, big or
small, make money with their online advertising.
** Set An Online Advertising Budget **
Most businesses, especially smaller ones with only a few
people (or even one person), don't operate with an
advertising budget.
The advertising money gets spent when everything else gets
paid, or worse, they spend money on advertising without a
plan so they're basically gambling with their money.
By setting an advertising budget, you can factor it into
your overall business picture and it gives you a yardstick
to measure results.
If you budget $500 a month to advertise and look for ways to
spend that money wisely, then your business will grow more
predictably than if you advertise sporadically and then
wonder why you don't operate with a predictable income
stream.
** Follow The Numbers **
Unlike offline advertising on billboards, magazines or in
direct mail, you can track virtually all aspects of an
online ad, including: how many people saw the ad; how many
people clicked the ad; how many sales and how much revenue
the ad generated.
Since you can track everything, you can test various phases
of the advertising process.
Regardless of whether you operate a real estate agent
website, sell an ebook, or hawk your plumbing services
online, you can and should measure each phase of the
advertising process.
If clicks on your ads fall below expectations, then work on
your ad until it generates a healthy click-through rate
turning viewers into website visitors.
If you don't convert very many of the website visitors you
get into buyers, then your site needs work to do a better
job of selling people.
By following the numbers, you can see where you need to
focus in the online sales process.
The number one rule of online advertising: use a unique
tracking link for each and every one of your ads, preferably
one that tracks not only unique visitors, but also sales.
This might add an extra 5 or 10 minutes of work to placing
each ad, but it will allow you to see which ads make a
profit (so you can run them again) and which ads don't (so
you can change or cancel them).
** Go Beyond Pay-Per-Click **
Google AdWords and Overture, the Web's top pay-per-click
advertising sources, have made people lazy.
Many website owners never go beyond buying advertising from
these two.
However, a whole world of advertising exists
buying ads on websites targeted to specific niche audiences.
For more, check out www.adbrite.com, a leading broker of
online text link and banner advertising.
--
Jim Edwards is a syndicated newspaper columnist and the
creator of an amazing course that will teach you step-by-
step and click-by-click how to finally create your own
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